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The company, also known as Lanetro, is engaged in the provision of mobile telephone content and services. It was founded and incorporated in 1996, and is headquartered in Las Rozas de Madrid, Madrid, Spain. The company is a global leader in developing, marketing and distributing unique games, entertainment, personalization products, communication tools and Location Based Services (LBS); and the second largest mobile content company in the world by revenue. It develops and markets a range of products and services, including mobile games; music and ringtones; graphics, including animations, static graphics, screensavers and video ringtones; entertainment services, including virtual pets, M-Cards, horoscopes, jokes and weather information; communication tools, including chat and dating services, Location Based Services (LBS), including fleet and traffic management, route planners and interactive flash maps, and leisure information, including local guides. LaNetro Zed's products and services are mainly marketed to consumers under the Zed brand name. The company also has distribution agreements with more than 45 mobile network operators. It distributes its services in all major markets, including China, USA and Europe, through the more than 45 mobile network operators of the 14 countries where the company is present. The company is also active in Brazil, France, Chile, Italy, Portugal, Finland, Mexico, and in some African countries.